Italian excellence meets the world of distribution, domestic and foreign – A year after Expo 2015, the international food business community will meet in Parma from 5 to 8 May – Tomorrow Cibus mission in Tokyo with a group of Italian companies
- The 17th edition of Cibus will have new features , transforming the traditional fair Salone Internazionale in a multi-channel , open to the entire food chain, both production and distribution . Evolution dictated by the market, but also the imminent international event Expo 2015.
The development of Cibus 2014 in Parma from May 5 to 8 , leading to a flexible offer that will see the largest food companies in the side of small and medium-sized retail chains along with Italian and foreign retail and duty-free , the major brand of Made in Italy close to the excellence and niches such as organic and gluten free , next to the traditional catering catering and travel organizations.
The imperative of Cibus 2014 once again ” to increase the export of food made in Italy” , but also seek to revitalize the domestic market. The statistical data on the performance of the market in 2013 released in late February by Federalimentare ( the industrial association of the food industry , a partner at Fiere di Parma for Cibus ) for the period January / November 2013 speak for themselves: the decline in sales in the Italian market is – 2.1% , while exports continued to grow seamlessly and creates a +7.1% .
But what are the markets and what countries really attractive for Italian food exports ?
The data Federalimentare report that exports grew in the 11 months of 2013 to be in the historic towns of mouth as the United States and Europe +4.9% +5.4 %) and in new markets such as Russia 21.3% , China 9.7% , Hong Kong + 13.7% , India 10.5% , Brazil by 7.2 % , South Africa 20.5 % . Continue double-digit growth on the Arab markets : United Arab Emirates + 27.7% , Saudi Arabia 16.9% . Interesting data of some Mediterranean countries : Turkey 20.7% , Algeria 67% , Libya +42.6 % . It also grows the export of the Eastern European countries : Poland 13.3% , 10.1% + Romania , Ukraine 15% .
Over the past two years, Cibus has developed the ” Cibus Market Check” that brought dozens of Italian companies to meet the realities of the countries the distribution of prospective interest for our exports . And these days, a delegation of Cibus with a large group of Italian companies will visit to Tokyo to talk with buyers of major retail chains : Aeon , Isetan – Mitsukoshi , Family Mart , Kinokuniya .
Many of the buyers encountered in steps 2013 and 2014 of the ” Cibus Market Check” (United States , Brazil, Russia, Thailand, Japan) will be present at Cibus 2014. Thanks to a strong investment in the incoming expects more than a thousand foreign buyers only in the VIP program specially organized by Cibus , from the major U.S. markets , South American , European, Middle Eastern , Arab , Asian and especially .
Countries of Focus Cibus 2014 will be for Europe: Germany , France, United Kingdom , Switzerland and the Benelux countries for non-European countries : USA , Canada, Brazil , Japan and Russia . Particular attention will be given to the countries of South East Asian market “ASEAN ” , thanks to the great success of the joint Cibus / Anuga Fair Cologne – which led in 2013 one hundred Italian companies at the exhibition ” Thaifex ” Bangkok , an experience that will count on a doubling of exhibitors Italians in 2014. The collaboration between Fiere di Parma and Cologne Trade Fair has proved so effective that it plans to intervene in China, in Beijing, with the same format of collective co- managed by the two trade fair organizers .
The export shall not be exclusive of the big food companies , but must also involve medium and small businesses. In this context, the new area is part of the “Italian B2B Region “, organized in 2014 Cibus where the SMEs in the regions , which produce the typical Italian flavors , they can enhance their productions in the eyes of foreign importers looking for specialty fine food .
” We were able to offer manufacturers and distributors edition of Cibus a renewed and increasingly tailored to the needs of the markets – says Elda Ghiretti , Cibus Brand Manager – getting a great response so much that we have already occupied all the 130 thousand meters of gross area available and we have many exhibitors on the waiting list . ”
Among the novelties of this edition, the special attention devoted to Kosher and Halal products , two segments of the market that have interesting growth trend , especially in the export outlook . The occasion for this particular focus has been provided by the development of a program of agri-food organic certifications and religious sponsored by the Ministry of Economic Development, in collaboration with Federalimentare Federbio and , with the contribution of the Jewish Community and the Italian Islamic Cultural Center of Italy , and making use of the technical skills Fiere di Parma . To better identify the companies present at the fair with products certified Organic , Kosher or Halal will be made catalogs devoted to each of the certifications.
PROGRAM CIBUS 2014
The halls of Parma Exhibition will be divided into 4 main areas: Fresh ( Salami , Meat, Cheese, Food , Frozen , etc. . ) Grocery ( Pasta , Canned , oils and condiments , Confectionery etc.). , Specialty Regional and International Drinks .
Beyond the commercial perspective, confirms the role of Cibus as a laboratory for analysis , ideas and strategies geared to respond to the questions posed by the decline in consumer spending and propose solutions for recovery.
So many events and special initiatives, described in detail on the website of Cibus , http://www.cibus.it/iniziative/ .
Among them : the conference of the University of Parma and Nielsen on how to use the leverage of the promotion in the distribution ( with Giampiero Lugli , a professor of marketing distribution ) , and the area ” Cibus in Detail ” with 100 exhibitors , selected from the suppliers of Lekkerland , an international leader in the distribution of confectionery products , beverages and other items on impulse in Italy , which will give to the world of retail space , and the area “Food Service” , un’educational to identify trends and focus of the restoration Away ; ” cibus Bubbles “, which offers a wide range of sparkling wines and sparkling wines to match the food made in Italy ; projects dedicated to the area of organic , gluten free and the frozen foods . .
And then: the competition Alma Caseus dedicated to companies and professionals in the dairy sector organized by Alma , the International School of Italian Cuisine , the tried and tested EcoTrophelia competition organized by Federalimentare for college students interested in eco- innovation in the agri-food products , microbreweries to MicroMalto .
Complementary to Cibus , will host the fifth edition of Planet Nutrition & Integration interdisciplinary forum on healthy nutrition seminars with medical and scientific societies , and an exhibition section of health food products .
Totally changed and expanded outside the salon Cibus , ” CibusLand ” , with tastings and events in the streets of Parma, an area dedicated to food bloggers who will interact with the exhibitors Cibus , a large lounge “After Cibus ” reserved for visitors and exhibitors within the Governor’s mansion developed in collaboration with the most dynamic in the world that promote a passion for Italian food.
There are also many conferences ( http://www.cibus.it/convegni/ ) from the opening which will report on the state of the sector, the Annual Meeting of Federalimentare which is traditionally held at Cibus , the three country Focus on China, India and South East Asia , the opportunities provided by the European Programme Horizon 2020 ( in collaboration with ENEA) and the focus on the most interesting energy efficiency technologies in the food industry promoted by the European project SYNERGY . And also : “Promoting the Made in Italy , lessons from abroad “, an event which provides recognition to foreign retail chains that have enhanced the best food product made in Italy and debate with Italian manufacturers and retailers on what is being done in Italy to promote domestic products , ” We feed sales,” conference on the world of organized catering and travel retail , with evidence of active enterprises in the duty free and travel in space .
